Article 27112
Title of the article |
ON THE ISSUE OF LONG-TERM MARKET FORECASTING |
Authors |
Dorofeyev Vladimir Dmitrievich, Doctor of engineering sciences, professor, head of sub-department of management, Penza State university, meneqment@pnzgu.ru |
Index UDK |
330.163 |
Abstract |
The article considers approaches to long-term marketing forecasting. Its importance in structure of strategic marketing planning at enterprises is investigated. The authors reveal the interrelation of life cycle stages of goods and the methodology of marketing forecasting. |
Key words |
forecasting, marketing research, marketing forecasting |
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Дата создания: 20.09.2014 09:00
Дата обновления: 24.09.2014 09:43
Дата обновления: 24.09.2014 09:43