|Title of the article||
ON THE ISSUE OF LONG-TERM MARKET FORECASTING
Dorofeyev Vladimir Dmitrievich, Doctor of engineering sciences, professor, head of sub-department of management, Penza State university, firstname.lastname@example.org
The article considers approaches to long-term marketing forecasting. Its importance in structure of strategic marketing planning at enterprises is investigated. The authors reveal the interrelation of life cycle stages of goods and the methodology of marketing forecasting.
forecasting, marketing research, marketing forecasting
Дата обновления: 24.09.2014 09:43