ON THE ISSUE OF LONG-TERM MARKET FORECASTING  

Dorofeyev Vladimir Dmitrievich, Doctor of engineering sciences, professor, head of sub-department of management, Penza State university, meneqment@pnzgu.ru
Belyakova Vera Anatolyevna, Candidate of economic sciences, associate professor, sub-department of marketing, commerce and service sector, Penza State University, vera.belyakova@mail.ru

330.163

The article considers approaches to long-term marketing forecasting. Its importance in structure of strategic marketing planning at enterprises is investigated. The authors reveal the interrelation of life cycle stages of goods and the methodology of marketing forecasting.

forecasting, marketing research, marketing forecasting